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the
manager
WINTER 2011
— welcome —
24
34
Reputation
Management
How to maintain
your organisation’s
good name
28
12
30
32
38
50
56
20
“You want to take on
the challenge time
and time again”
Martin O’Neill
12
KICKING OFF
8
From The Dugout
News, numbers and developments
from both within the LMA and across
the full football spectrum
12 Gary Speed
A tribute to the Wales manager, who
died on November 27th
14 Management Conference
Highlights from the third annual LMA
Management Conference, which took
place at The Emirates in November
LEADERS
20
Martin O’Neill
Shortly before his appointment, the
newly-installed Sunderland manager
took the time to talk to
The Manager
24
Roy Keane
The former midfield general and
Ipswich and Sunderland manager
on his love of the game... and being
punched by Brian Clough
28
Terry Connor
Mick McCarthy’s right-hand man
at Wolves lifts the lid on life as an
assistant manager
30
The Insider
The FA’s commercial director Stuart
Turner outlines the changing face of
the broadcast rights market
32
The Outsider
British cycling’s consultant psychiatrist
discussses his unique role as a mental
health practitioner in elite sport
THE BUSINESS
34
Reputation Management
How to maintain your company’s
reputation in a world of raised
expectations and near-universal
access to global media
38
“Mutual Self-interest”
Northampton’s Aidy Boothroyd
speaks to a leading academic about
management education
43
Transferable Assets
John Shepherd of Sport Mobile looks
at how mobile technology is changing
the way we do business
THE BACK OFFICE
44
The Technical Area
Howard Wilkinson considers the one
luxury which all managers need, but
very few are granted... time
46
Media Matters
ESPN’s senior executive producer
Andrew Hornett on starting up
48
Financial Insights
Philip Smith of Barclays Wealth
outlines some strategies for tax
planning in the ‘transfer window’
50
The Coach’s View
Having observed coaching around the
world, Martyn Pert argues that the UK
needs to play to its strengths
52
Health and Wellbeing
How clever thinking can lead to a
healthy heart, by Dr Dorian Dugmore
54
Castrol Analysis
Why Manchester United’s ‘treble’ was
an even more impressive feat than
you may have already thought
56
Mind Games
Michael Caulfield looks at the
pressures of management and offers
some strategies for dealing with them
LMA PEOPLE
58
The Managers’ Cup
All the action from the recent Prince’s
Trust-backed tournament
61
Hall of Fame dinner
Carlo Ancelotti joins the Hall of Fame
at the LMA’s gala event
64
Hall of Fame
A retrospective on one of the game’s
greatest innovators, the former
Arsenal manager Herbert Chapman
67
Jon Moss
The Barclays Premier League referee
helps launch an educational website
68
The Voice of Experience
Ossie Ardiles offers some thoughts on
today’s overseas players
71
Mark McGhee
...reports back from a recent German
coaching conference
73
Matt Lorenzo
The experienced broadcaster takes
the helm of the LMA’s podcast
74
Stoppage Time
The countdown begins for Team GB’s
Olympic football campaign