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— Profile —
LMA PEOPLE
the
manager
WINTER 2011
The Manager podcast is available through iTunes or from
http://www.jibbajabbapods.co.uk/xml/themanager.xml
“New media... old media...
it’s all the same to me.
It doesn’t really matter how it’s broadcast or how people
access it, it’s still got to do the same things; inform and
entertain them.” Thus speaks Matt Lorenzo, a man who
should know a thing or two about the media in all of its
many forms; having been more or less born into it (his
father, Peter, presented football programmes for ITV)
and having plied his trade across a variety of print and
broadcast formats throughout his working life.
The reason Lorenzo is pondering the subject of new
media is because he is now presenting the LMA’s regular
podcast which, like this magazine, goes out under the
title of
The Manager
. With three episodes already ‘in the
can’ and available for download, Lorenzo is perfectly
placed to give us an informed view on this state-of-the-
art form of broadcasting.
“A good podcast is no different to a good radio show,”
he says, “and I always think the best attraction of any
programme is that it takes you ‘inside’. In the case of
The Manager
podcast you can have two or three football
managers that you respect having a chat and, if it’s
doing its job properly, the podcast allows you to feel as
though you’re a fourth person in the conversation.”
Although he’s done plenty of television work in his
time – and continues to make and present programmes
for Sky TV – Lorenzo believes that (in whichever form
its delivered) ‘voice broadcasting’ has a couple of
advantages over television: “First of all, I believe that
it has a much greater ‘warmth’.” he says “You feel a
part of a radio show or podcast in a way that you
don’t with TV. Another advantage is that you can
listen while doing something else, which brings it
more into your life. On a slightly more technical note,
it also gives us producers much more freedom, as we
can set up an interview pretty much anywhere with
even the most basic equipment, which gives us a
much wider sphere of operations.”
There is, however, one element of this new media
landscape which makes Lorenzo a little nervous. “The
wonderful thing about television is that no-one gets to
say what they think of you – or, at least, you can’t hear
them when they do,” he says, “but the people who listen
to the podcast get to make comments. That said, the
feedback we have received so far on
The Manager
has been nothing
but positive.”
Although
The Manager
is
the first podcast which
Lorenzo has presented, it’s by
no means his first brush with
‘new media’. “No, I have
constant brushes with it,” he
says, “all thanks to my 15
year-old son James who has
his own podcast, blog and
website (www.first-thought.
net), most of which I’m
financing. It’s great that he
wants to do the same as his
old man... actually, I think
he wants to do it
better and he’s
well on the
way.”
Lorenzo Does
Download
Popular broadcaster joins The Manager team as host of regular podcast